![]() ![]() Is it worth paying money to scent one’s laundry on a long-lasting basis? That’s up to you. So, against my wishes, I really do like this product. You know that feeling you get when you change the sheets on your bed, then climb into those clean sheets for the first time and notice how good they smell? The bed smells like that every day… and I haven’t actually washed the sheets themselves in Unstopables - just the rest of the bedding. All of which still smell delightfully fresh now nearly two weeks later. Both my car and kitchen smell fantastic now – you definitely notice the fresh, clean scent when you walk in the room or get in the vehicle. The first load of laundry I did with Unstopables consisted of the floor mats from my car and the area rugs from my kitchen. ![]() ![]() Keep in mind that it’s not actually a fabric softener (in fact, Downy advises using regular Downy in conjunction with Unstopables if you actually want the laundry softened.)įiguring the good smell would wash out the next time the clothes is laundered, I started thinking about what I could wash that wouldn’t need to be washed for awhile again. And since the smell is so long-lasting, I started thinking about what I could wash with it. I opened it up and was immediately rewarded by the nice, clean smell I remembered from the six-month-old towel. (Again, yes, I am that stubborn.!) At the end of the P&G BlogHer house tour, reps stated that attendees would be mailed full-size samples of many of the products we saw during the conference.Ībout two weeks ago, the P&G samples did indeed arrive… including a bottle of Downy Unstopables. So I decided I wouldn’t buy it - solely due to the misspelling. But now I’m really digressing.ĭespite Unstopables’ nice and super-long-lasting smell, I couldn’t shake the idea that I’d be rewarding Downy for their bad spelling by buying the product. The sushi bar is called “Golden Rolls,” but their sign says “Golden Roll’s.” Know what that apostrophe on their sign is doing? Preventing me from spending any money at Golden Rolls until that sign is fixed. I’m so bothered by bad spelling and punctuation that, as much as I love sushi, I won’t even patronize a sushi place near our house because of a punctuation error on its sign. I’m the kind of person who finds The “Blog” of “Unnecessary” Quotation Marks and The Great Typo Hunt both hilarious and sad. It’s just one of those pet peeves of mine. As a writer, a former copy editor, and a Journalism/English major in college, I loathe seeing grammatical, punctuation and spelling errors in professional use. The P&G rep did not have a satisfactory answer to that question. I did.)Īside from the “What’s in it that makes the scent last so long” question in my mind, the more pressing question in my mind was this: “Why is the word ‘Unstoppables’ spelled incorrectly?” The rep said “That towel was washed six months ago in Downy Unstopables.” It smelled great! It was just the way you likely want your laundry to smell when it comes out of the wash: not perfumey - just fresh and clean. When I walked into the P&G laundry room, I was immediately handed a towel with a Downy Unstopables logo on it. Procter & Gamble had a big booth designed like a house, and bloggers were invited to walk room to room, learning about various P&G products. I first encountered Downy Unstopables at the BlogHer ’11 conference last month. ![]() Its most recent television commercial features the Backstreet Boys.Perhaps you’ve seen Downy’s newest product, Downy Unstopables. The commercials were filmed by Grey Advertising. Īmy Sedaris and Tituss Burgess are the talents hired to promote the Downy/Lenor Unstopables In-Wash Scent Boosters range in both the US and the UK. įor the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Environmental Heroes of the Year" to Downy in 2012. Plans to rebrand Lenor as Downy in the UK were dropped in 2002. Scent beads under the brand Downy have been sold in China since December 2017. Lenor fabric softener had entered China in 2007 but was subsequently discontinued. Lenor is a brand name of fabric softener and dryer sheets, also produced by P&G, sold in Europe, Russia and Japan. Lenor (Europe, Russia, Taiwan, Japan and Hong Kong)ĭowny, also known as Lenor in Europe, Russia and Japan, is a brand of fabric softener produced by Procter & Gamble that was introduced in 1960. ![]()
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